Through a specially developed Facebook application every Wednesday afternoon at 8 pm, 300 players were drawn live from a pool of thousands.300 played live while thousands more experienced the game as viewers.The Game’s name is Mathe Click which translates as “learn to click.” Mathe Click is a live video streaming trivia game show played on Facebook and consisting of 10 questions. Each episode lasted on average 25 minutes.We chose a famous TV personality as our presenter who also had live chat sessions during the game with random players.

Viewers and players could see if any of their own Facebook friends were still in the game or watching creating a live studio effect.This completely new format challenged players’ notion of what Facebook is. Facebook became an almost physical space they came to meet friends, play and interact live via video with a famous personality.

Without any media spend the game had over 50,000 applications to play per episode.The time on site experience averaged an astounding 22 minutes.

Importantly for OPAP 78% of all players were in the 18-34 categories. 90% of applicants watched the whole show. 12 episode run was extended to 16 episodes and a second season will commence in May.During the 90 days of the game 10 million posts were seen and nearly 13,000 comments made on the game’s facebook page.YouTube views of past episodes had over 100,000 views within 30 days.