Cannes Lions
GRIP LIMITED, Toronto / HONDA / 2013
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Learning to ride a bike...when you finally 'connect' and 'get it' is a hard moment to define. The mechanics of it can't be explained. It's a special feeling. We conveyed this through a father teaching his son to ride, as well as the emotional connection between them that comes with that.
It then comes full circle 40 years later as the son connects once again, with his father, and an Acura.
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