Brief:Increase awareness of the Civic, maximise test-drives and brochures ordered, tie-into the ad.Synopsis:The ad brought you closer to the ‘feeling’ of the new Civic. The interactive campaign brings you closer to the car itself. Site visitors were maximised using a viral email and online ad campaign. While an effortlessly easy test drive booking system makes trying the car out simple. The ad was also made available as a video podcast on i-Tunes (a UK advertiser’s first). The result was Honda’s most successful interactive campaign ever and over 700 test-drives in 2 months.

Audience:VW Golf drivers (ABC1 male/female)