Cannes Lions
OGILVY & MATHER, Gurgaon / VODAFONE / 2011
Overview
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Outcome
100 % of the visiting customers enquired about the offer.
The incremental sales, after the Voda cube was mailed to the dealers, amounted to 25%.The company made a profit of 15 % the actual cost of investment. The returns came in less than a month’s time. There were enquiries from dealers if the Voda Cube could be adapted into a giveaway for the customers.
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