Cannes Lions

FEAR

DDB BRASIL, Sao Paulo / TOK&STOK / 2013

Case Film

Overview

Entries

Credits

Overview

Description

A man has just played soccer with friends. They invite him to a bar. When he says “yes”, a couch appears on the soccer field. A sense of dread and fear takes him over. The night starts falling and he keeps seeing the couch appear. On the street, at a bar when he’s having drinks with friends, even at a karaoke bar. He gets scared and starts running. The couch is everywhere. He finally gets home.

He takes his clothes off and goes to his bedroom. His wife is asleep in bed. When he lays down, she almost wakes up but doesn't - the man smiles.

Caption: It might not be tonight, but one day you will sleep on the couch.

Hopefully it will be comfortable.

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