Brief: Develop the official website of the movie. Our approach: integrate the creative thought with the position taken in mass media by the film. Our insight: the biggest nightmare for a computer user is the loss of data. Our recommendation: create a hypothetical situation wherein the user is about to lose precious data when he logs onto the website. The reassurance soon follows: "Darna Mana Hai" (Fear is forbidden!) thereby immediatley closing the cause and effect of the communication.