Turn advertisements into songs so good, people will think they are listening to the next track on their favorite playlist.

In a way that looks and sounds like a band, not a brand.

With songs that flow into the playlists the members of our targeted demographic listen to while they're cooking, cleaning, entertaining... songs they can't help but hum along to.

As a result, the ads could be so popular that listeners might begin endorsing them: posting them on social media threads and making their own remixes. These are ads that aren’t just unskippable—they’re top-requested hits. A totally new standard for the channel.

By enlisting the help of a few music industry heavyweights who’ve produced fresh hits for some of the most famous musicians in the world, songs were created in the style of indie pop, hip-hop, seasonal, and R&B, some of the most popular genres in the United States. Additionally, each song was matched with one of the brand’s products by their compatible equities and the targeted demographic: a catchy indie pop hit about hard-to-wash fabrics for Febreze Fabric Refresher, a hip-hop beat regarding small-spaced odors for Febreze smallSPACES, a festive Motown-esque holiday pop song for the Febreze Seasonal Collection, and a cool R&B single for Febreze Double-Wick Candles.

The songs were then streamed on Pandora, Spotify, and iTunes Radio, the most popular music streaming services in the country, creating an uninterrupted experience of more than 180 million plays and propelling the potential of interstitial streaming ads into a pop culture phenomenon.

- 1000s of organic Tweets and Vines mentioning the songs with effusively positive comments being standard. For example: “Sometimes I like the Febreze jingles more than the song that just ended on iTunes Radio…#catchy”, “Listening to iTunes Radio and thinking ‘wow this is catchy what song is this I want to download it’ and it was a freakin Febreze commercial.”

- More than 1 million views of the music videos on YouTube and several personalized videos created by consumers of song covers, remixes, and choreographed dances

- 56% better tap-through than the iAd benchmark