Cannes Lions
BBDO NEW YORK, New York / SAVE THE CHILDREN / 2013
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We traveled to Malawi and Guatemala and recorded actual heartbeats of over 200 children in need with a special stethoscope and recording software. We then used the real recorded heartbeats, each with it’s own unique tempo, as the beat of an original song called “Feel Again,” a song that people could download to save millions of children around the world.
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