Cannes Lions

Feel Canada

WORK EDITORIAL, New York / LULULEMON / 2022

Film

Overview

Entries

Credits

Overview

Execution

The edit seamlessly interweaves the natural textures of the Canadian landscape and the Team Canada collection with a dreamscape comprised of two parts: the athletes’ personal histories, and the collective memory of Canadian identity, which includes footage shot in the Saugeen First Nations in Southampton, Ontario.

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