Cannes Lions
COMPANY 3, Santa Monica / LULULEMON / 2022
Overview
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Credits
Execution
??The color grade aims to reflect the film’s different narrative chapters. In the first section, a cycle of static, coldly lit shots depict the rigidity and isolation of our character’s routine, while the intensity of the colors—especially the blues and reds— create a harsh, frenetic energy that emphasize the character’s unsustainable lifestyle.
In the final chapter, however, softer, more natural color reflects our character’s change of heart, while surreal, bioluminescent colors and blurs have been added to trees and rainwater in order to reflect our hero character’s inner emotions.
Additionally, the film was also put through a film-print process, adding natural grain that gives the piece as a whole a humanity and intimacy that imbues every shot with feeling.
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