A captivating, deeply emotional and authentic narrative drives this film. One mother’s monologue explains what is essentially the concept of an entire integrated campaign: mothers do a million things all day, every day. They do this without asking for a reward as such. They do it in hope that it’s right. And unexpectedly, out of the blue, it does happen: the first song or the first letters or first words read alone by their child. That’s when every mother feels a complex mix of overwhelming emotions – emotions that lacked a word. We introduce one: the #MOMAZING feeling. It’s when a mother knows the development of her child is on track. The long-form online video links it all to the Scott’s brand and the power of their DHA-rich cod liver oil emotions. The well staged and beautifully captured actions of three perfectly casted mothers and their children dramatize the storyline.