Cannes Lions
72ANDSUNNY, Los Angeles / SONOS / 2013
Overview
Entries
Credits
Description
To introduce our new and powerful SUB product, we simply set up the speaker next to some non-Newtonian fluid and let the cameras roll as we played some of our favorite music. Geek fact: Since non-Newtonian fluid does not have a set viscosity, sound waves actually cause the fluid to move and change shape. The more powerful the sound waves the more dynamic the movement, making it the perfect way to demonstrate the SONOS SUB’s power.
Execution
We licensed one of our favorite tracks, “Excision & Skism: by sEXisM, as this song has an intense sound and heavy bass. The more powerful the sound waves the more dynamic the movement of the non-Newtonian fluid, making it the perfect way to demonstrate the SONOS SUB’s power.
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