Cannes Lions

FEEL YOUR MUSIC

72ANDSUNNY, Los Angeles / SONOS / 2013

Case Film

Overview

Entries

Credits

Overview

Description

To introduce our new and powerful SUB product, we simply set up the speaker next to some non-Newtonian fluid and let the cameras roll as we played some of our favorite music. Geek fact: Since non-Newtonian fluid does not have a set viscosity, sound waves actually cause the fluid to move and change shape. The more powerful the sound waves the more dynamic the movement, making it the perfect way to demonstrate the SONOS SUB’s power.

Execution

We licensed one of our favorite tracks, “Excision & Skism: by sEXisM, as this song has an intense sound and heavy bass. The more powerful the sound waves the more dynamic the movement of the non-Newtonian fluid, making it the perfect way to demonstrate the SONOS SUB’s power.

Similar Campaigns

12 items

Roam Close to Home

IPROSPECT, South melbourne

Roam Close to Home

2022, SONOS

(opens in a new tab)