Cannes Lions
72ANDSUNNY, Los Angeles / SONOS / 2015
Overview
Entries
Credits
Description
Each film opens with a stark monochrome white room being overtaken by the music that bursts out of a Sonos speaker, with each genre of music visually represented in its own unique way as it takes over the room.
Execution
No CG or 3D was used in crafting any of the executions. Every element of the posters is real and handcrafted for each execution. They were all shot on practical sets. The plants are all real, enhanced with plastic and paper, the gold is a custom mixed liquid, the blocks were all 3D printed and the paint was all straight out of the can.
Outcome
Each poster features a Sonos component placed in an abstract environment as the music bursting out of the speaker transforms the space around it by shattering it into blocks, causing vegetation to grow, paint to drip and gold to splash.
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