Cannes Lions

Feeling

750MPH, London / HONDA / 2016

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The campaign brings Honda’s philosophy to life in a hyper realistic world, suspending the cars and their surroundings in a state of near-arrested motion and setting the stage for Honda engineers to put their expertise to work. Revolving around three thrilling driving experiences, the engineers carefully manipulate the environment to create a maximum feeling of joy. From positioning individual beads of water with precision behind the car, to gently adjusting a bird’s flight, no detail of the perfect moment is overlooked.

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