Cannes Lions
OGILVY FRANKFURT, Frankfurt / NESTLE / 2007
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How can you make hungry cats or at least their owners notice a new cat food called Felix, “As good as it looks” in an already saturated market?By having the brand character “Felix” chase the user’s computer mouse cursor. The mouse is hunted all over the website until the cat food “As good as it looks” appears in a banner at the top. Felix immediately jumps to the banner and the user regains control of the mouse cursor.
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