We invented the first BRANDED BRANDED BRANDED BRANDED CONTENT, writing a series that is a huge parody of the marketing world.

The seven episodes (six minutes each) FULL of funny and exaggerated placement were posted on Facebook, Youtube and the Maxibon.it website every wednesday for one month and a half, all summer long.

The series raised nearly 6 million views among the channels. Brand health improved in Consideration, Repurchase and Loyalty. The brand image was strengthened. There was double-digit growth in both channels (RETAIL +15%; OOH +13%) and Maxibon became leader in the ice cream/biscuits segment.