Idea: To create a character that teenagers could identify with. Paty Canela´s a teenager but she leads a double life: She´s a spy.Challenge: Nosotras needed to keep the 60% of the market share.Results: In 2006 the website registered users were more than 45% of the total of women between 10-25 years, and they keep growing.Paty is the longest running webtoon for a brand in history; more than 110 chapters aired. Paty is a virtual store where users can buy merchandising and it sells more than 117,000 dollars per month.Nosotras keeps the 60%.