The "Espejo Vulva" arises in response to a concerning situation in Chile, where 52% of women have never seen their vulva. This data reveals a lack of awareness and education about female intimate health, which can lead to ignored or untreated health issues. In response to this situation, the "Espejo Vulva" campaign aims to break taboos and stigmas surrounding female intimate health and promote education and awareness on the topic. It is based on the distribution of mirrors to thousands of women, thus facilitating self-exploration and knowledge of their bodies in an intimate and safe manner. The main objective of the "Espejo Vulva" campaign is to encourage self-exploration and body awareness among women, thereby contributing to improving female sexual and intimate health. By breaking taboos and stigmas and promoting open dialogue about intimate health, the campaign seeks to generate a positive impact on society and on how this topic

"Vulva Mirror" is a revolutionary campaign challenging deep-seated taboos surrounding female sexuality and bodily acceptance. Nosotras, a leading brand in feminine hygiene products, aimed to break the silence and prejudices surrounding women's intimate anatomy by launching the Vulva Mirror.

This innovative project seeks to empower women by providing them with a tool to see and understand themselves better, promoting a healthier and more positive relationship with their bodies. The Vulva Mirror not only challenges restrictive cultural norms but also educates on the importance of self-exploration and bodily awareness.

With striking results, including a significant increase in gynecological visits and enhanced bodily knowledge and self-acceptance among women, "Espejo Vulva" has proven to be a powerful force for social change and gender equality.

This groundbreaking campaign represents a significant step towards breaking stigmas and promoting the health and well-being of women worldwide.

The strategy behind Vulva Mirror by Nosotras focuses on data gathering to understand the prevailing cultural norms and taboos surrounding female sexuality and bodily acceptance. Targeting women of all ages, backgrounds, and cultural contexts, the campaign aims to address the pervasive silence and shame surrounding women's intimate health. The approach involves creating a visually striking and emotionally resonant campaign that challenges societal norms and empowers women to embrace their bodies through self-exploration. The call to action encourages women to engage in open conversations about female sexuality, break free from societal taboos, and advocate for greater bodily autonomy and empowerment. By leveraging data-driven insights, targeting a diverse audience, and employing a bold approach, Vulva Mirror aims to ignite meaningful conversations and drive tangible change in societal perceptions and attitudes towards female sexuality and bodily acceptance.

Implementation: The campaign launch began by giving away thousands of vulva mirrors throughout Chile, leveraging the results of a comprehensive study of Chilean women.

Timing: The campaign was strategically launched in phases to maximize impact and participation. From the initial campaigns that generated intrigue to the big reveal of Vulva Mirror, each phase was carefully orchestrated to maintain momentum and encourage conversation.

Placement: Leveraging a multi-channel approach, Vulva Mirror was strategically placed across multiple platforms, including digital, social media, print and experiential activations. To ensure maximum visibility and accessibility, high-traffic areas such as healthcare facilities and women's events were chosen.

Scale: With a scalable framework, Vulva Mirror expanded its reach beyond national borders, extending into regional and international markets. Collaboration with influencers, health professionals and advocacy groups facilitated widespread adoption and conversation, amplifying the campaign's impact on a global scale.

* High number of interactions, downloads, or comments on campaign materials, reflecting active participation and engagement from the audience with the campaign's content and messaging.

* Significant coverage and mentions of the campaign in external media outlets, blogs, and social media, indicating widespread interest and discussion generated by the campaign beyond owned channels.

* Increased consumer loyalty and retention rates among existing customers, driven by positive experiences with the campaign and brand engagement.

* Improved brand perception metrics, including brand awareness, favorability, and consideration, reflecting the positive impact of the Vulva Mirror campaign on consumer perceptions of the brand and its values.

+25,600 women looked at their vulva for the first time.

+34% increase in gynecological attentions in medical centers.

#Vulva the most searched word in Chile.

The distribution of Vulva Mirrors has been carried out in 5 Latin