The medium and the message worked together perfectly, since the perimeter advertising directly showed the extreme gluing power of Pattex. The fact that actual balls were glued to the perimeter made people believe, that the balls that missed the goal during the game were stuck to the billboard itself. Thus communicating in a direct and entertaining way that Pattex glues are extremely strong.

The advertising was widely talked about. People were inquiring about how the balls came to be stuck there and some even assumed that they were real game balls that had missed the goal. This created excitement for a brand which offers a product that is normally of low-interest.