Cannes Lions
HEMISPHERE DROIT, Paris / FEDERATION FRANCAISE D'ESCRIME / 2006
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In a bakery, a plump baker's wife gives a baguette to a costumer then, without thinking, another one. When she's going to give him a third one, all of a sudden, she takes a fencing position defying her client, using the baguette the way she would with a fencing sword. Worried, he stays put. The baker's wife "touches" him with the baguette and shouts the way a fencing champion would after a good point. She then calms down normal again and mildly announces the price of the baguette.
off voice : "Fencing, don't dream it, practice it"
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