We branded the promotions news section of the most prestigious human resources supplement in Turkey and sent congratulations messages together with a pack of Ferrero Rocher to the people whose promotions were announced.

Hurriyet Human Resources supplement reaches about 800.000 people every week. The activity lasted for 6 weeks and made face to face contacts to everybody whose announcements were made in that period.Triggered also with other communications activities Ferrero Rocher’s sales increased by 25%.