The APP was launched in a special event organized in 30 different selling points in Germany, on the 19th of January. On the stands the hostess showed children how the APP works. After the launch the APP was promoted with dedicated post on the Kinder Surprise International Page https://www.facebook.com/kindersurprise and with a dedicated video on the Kinder Surprise German YouTube Channel http://www.youtube.com/user/kinderueberraschung?feature=watch.

The great idea was to use the marketing leaflet that every child finds in the Kinder Surprise product as a marker to start the application.

The APP was a real success. The downloads was very high for an application published only for the German Market: 13.994 in less than 3 months.