The Times of India has been awarding the best public decorations done for the festival of Ganesha in Mumbai.

The Times of India Ganesha Festival campaign promotes and awards environmental friendly decorations. Here, popular myths and stories take the form of letters written by Lord Ganesha to his devotees. The message draws a parallel between the stories and environment, and urges the reader to preserve the world for the next generations.

The campaign was widely viewed and appreciated in the social media, and also won several local recognitions.