Sunlight partnered with the nation’s 12 most sacred Buddhist temples, illuminating them with over 100,000 lamps, Sunlight canopies, Pahanas and lanterns that lit up the nation as one. TV/Radio and national news bulletin integrations delivered live updates nationally. TV networks integrated Sunlight brand elements and music into 5-second network IDs, running over 10 times per day – support that had previously only been afforded to the National government. Digital integration provided live updates from Vesak festivals around the nation to the web, and Sunlight became the first brand in the nation to ever to feature on the 8PM national news bulletin.

The results were nothing short of spectacular. Sunlight’s Festival of Light connected with over 4 million Sri Lankan people, over 20% of the population, and increased market share by 1.6% after only a month - the brand’s sales reached 3-year high. Furthermore, there was a 70% Reach across all 6 Mass Channels, and 20,000,000+ web impressions across key social media platforms. But in reality, the biggest achievement was celebrating with people on one of their most important days, and connecting to their emotional ties with both the nation, and the Sunlight brand.