We see several locations, that remind of smell. However they are all in single color and material. A spice bazaar with only cumin, a florist with only pink roses etc. Then the flowers start exploding, then the spices, cakes in a pastry shop and the fruit stands with only tangerines in a supermarket. As they explode they start revealing other colored stuff beneath, turning these spaces into more lifelike spaces. Then the payoff comes to introduce the new Airwick innovation Life Scents. They read: "One can. Three scents. Real life."