Cannes Lions
MTV NETWORKS LATIN AMERICA, Miami Beach / VH1 LATIN AMERICA / 2006
Overview
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Description
Following the tagline's concept "Cultura Pop" (Pop Culture) we produced a strange mix between a 70s intellectual interviewer and a "pop" version of William Shakespeare which represents the retro-pop content of the channel. The symmetry of the final frame confronts "culture" with "pop" and matches the symmetry of the logo.