One of the main features of the Cidade Internet portal is it's adult content. In one of the vertical sites, called the Fetish Center, we see sensual photo essays featuring semi-nude women illustrating a specific fetish: feet, sadomasochism, leather, etc. To introduce these essays, an online teaser campaign was created in which the highlights are interactivity and the stimulation of visitors' sexual instincts.

Targeting an adult male audience, the campaign has two pieces in this festival - "Whipping" and "Tickle".