One of the main features of the Cidade Internet portal is it's adult content. In one of the virtual sites, called Erotica, a virtual hostess named Libidia, the Muse of the Internet, was created. She guides the visitor through the site's many areas and makes her guests' fantasties come true. In order to introduce Libidia, an online campaign was created in which the highlights are interactivity and the stimulation of visitors' sexual instincts.Targeting an adult male audience, the campaign was a big hit in terms of image clicks.