MTV is synonymous with youth and innovation worldwide. Examples of this are the animation series Beavis and Butthead and South Park. In this tradition, MTV Brazil developed a series called "Plastic Lives" in which dolls are featured in a variety of weird situations. The language is politically incorrect and humorous. Through a partnership with the Cidade Internet Portal, the Plastic portal's high bandwidth channel and every episode was advertised through online pieces that told a bit of the story as a teaser. On the homepage of a free email service where we were able to reach targets from 18 to 29 years old, an interstitial told a little bit of the story and offered users the choice of three different endings. In addition to this piece, "Shana, the druggie" and "Ted Burry, the lab" are also in this festival.