Cannes Lions
OGILVY & MATHER, Mumbai / PIDILITE INDUSTRIES / 2004
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A crowd watches a man about to commit suicide. Suddenly the chair breaks and he comes crashing down. An old man remarks, “Did not use Fevicol so he lives.” Suddenly the overhead beam comes crashing on to his head. The old man again, “Did not use Fevicol so he dies”
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