Cannes Lions

FEVICOL ADHESIVE

OGILVY & MATHER, Mumbai / PIDILITE INDUSTRIES / 2004

Awards:

2 Shortlisted Cannes Lions
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Presentation Image
Presentation Image

Overview

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Credits

Overview

Description

A crowd watches a man about to commit suicide. Suddenly the chair breaks and he comes crashing down. An old man remarks, “Did not use Fevicol so he lives.” Suddenly the overhead beam comes crashing on to his head. The old man again, “Did not use Fevicol so he dies”

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