To reinforce that Fevicol is ‘The ultimate adhesive’ and synonymous with bonding in India.

We placed mirrored acrylic sheets on the ceiling of shops, and a mirror image of the FEVICOL LOGO on the floor, just below the mirror. Customers who walked in, saw themselves when they looked up stuck to the FEVICOL logo upside down.

Footfalls increased because the idea was fun and dramatic. People were seen clicking their pictures stuck-to-the-logo upside down.Now the idea is being extended across the country as part of an ongoing project.

Just to explain what that means, almost every other street of India has a Fevicol branded shop.