Fiat 500 is the car with most options for customization.We needed to translate that benefit into a print campaign.

We wanted to demonstrate that if you combine one thing with other different things, the result is always a third new thing.

The campaign was featured in many blogs and magazines related to design.500 is now more trendy than Mini and Matador magazine, one of the top design magazines in Spain (it only comes out once a year and it costs almost 70€ an issue) featured the campaign.