Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2021
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We made a video in which our car is chased by a pothole. We used the Hollywood codes for car chase scenes: high speed, crashes, skids, background noise, etc. Actually, even the soundtrack was chosen to pay tribute to the movies and their pop culture: "You never can tell," by Chuck Berry, the song used in one of the iconic scenes in Pulp Fiction.
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