Fiat wanted to have a campaign that would raise awareness of Brazilian drivers about the risks of sending or reading messages while driving.

We created print posters using the final famous sentences of well-known figures - suggesting that these could be your last words if you were to text them. Each type was designed accordingly to the personality of each of those celebrities. The messages were then placed inside illustrations of cell phone silhouettes.

The covers were a success and sold out quickly. Fiat received several emails praising the initiative. Moreover, the covers turned into news in blogs on trends and technology. Due to the huge and great acceptance, Fiat is already preparing a new batch of covers.