Cannes Lions
FIAT STILO
SUNSET COMUNICACAO, Sao Paulo / FIAT GROUP / 2008
Overview
Entries
Credits
Overview
Description
What makes Fiat Stilo special is its Dualogic Transmission. Our goal was to generate leads for a different test drive: To drive on a real race track.
Execution
We created a concept to show the Fiat Stilo skills and men's desire: Power and performance.Samples had been exposed in strategic places and inserted in male-oriented magazines. The leads were generated through SMS.
Outcome
The campaign generated 5,220 registrations on the Fiat website and 852 test drives.
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