In order to sell a car taking into account its speed and its sporty characteristics, three elements have been used:1) The car itself2) A well known person that lives for speeding3) Hate for slow things.In the latter, lays the basic spot’s idea.There are people that have phobias. A very extended one is the desperation that slow things produce in certain people. There are people that even get sick. Michael Schumacher is the perfect example of this kind of person, and the Fiat Stilo Schumacher is the best medicine for this sickness.