Digital Ennichi is the online promotional campaign for Hikari Plus, the KDDI community-based FO (fibre optics) provider service. The concept of this online campaign is to celebrate the launch of the Hikari Plusservice for new users. We designed the interface to metaphor the Japanese community festival, "Ennichi". At the entrance, users chooses their own character icon to navigate through Digital Ennichi. Users can easily learn Hikari Plus service features by enjoying various games laid out in the website.