Development of a mailing which will explain the “Asia Funds” to investment advisors, so that they in return can advocate these funds to their clients.The funds are characterised by three criteria:Industrial diversity – no partial focus on certain business sectors.Strong economic sectors – existing or predicted growth industries from all of Asia.Dynamics – according to the market conditions the fund is constantly being updated.

We develop a special type case for the addressee to put in the provided building blocks. With each block representing one sector of the fund, the recipient can set up the blocks in whatever order they want and thus learn about the principle of the funds in a playful way.

Qualitatively: Extremely positive feedback in 30 telephone interviews; 73% could answer questions about the funds correctly.Quantitatively: In the first month after maildate about 2,000 new investors were won.