Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2010
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‘How Big Can Football Get?’. The campaign was inspired by staggering game-play statistics that illustrate just how many people already participate in football through EA’s FIFA games. Our campaign celebrates the importance of the sport as part of our lives, and the TV spot shows the intense pleasure of football victory now available to anyone, anytime, anywhere. The lines between real and virtual football are becoming more blurred.
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