Cannes Lions
FCB, Toronto / TORONTO JEWISH FILM FESTIVAL / 2015
Overview
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Credits
Description
Our clueless ‘man on the street’ asks the tough (albeit, dumb) questions. Fact is, you don’t have to be Jewish to enjoy the Toronto Jewish Film Festival.
Execution
To make the point that you don’t have to be Jewish to enjoy TJFF, we put ads in unexpected places throughout the city – including under a piece of Hungarian art at a gallery, a poster in a kung-fu school, and inside a fortune cookie at a Chinese restaurant. You don’t have to be any of those nationalities to enjoy those cultural offerings.
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