This year, Vienna celebrates the arrival of both EuroPride and marriage equality. The Vienna Tourist Board wants to make everyone aware of that – by celebrating a wedding stunt with the world: The Wedding of Siri and Alexa. Our Alexa Skill “The Pride Skill” made it possible: with a special trigger, a dialogue can be initiated between Siri and Alexa that leads to the symbolic marriage of the two AIs. “The Pride Skill” is officially available in the Amazon Skill Store. This way everyone in the world could marry their own Siri and Alexa.

Vienna is a cosmopolitan kaleidoscope – a progressive city, where different lifestyles are respected and actively lived. The city is preparing for EuroPride Vienna taking place in June 2019. The event will have an extra special meaning for the people of Vienna: it will be the city's first Pride celebration following the legalization of equal marriage in Austria. Our task: to make everyone aware of that.

Vienna is a cosmopolitan city where diversity and all kinds of life concepts are an everyday occurrence. With the Wedding of Siri and Alexa, we would like to show how progressive and welcoming the city of Vienna and its inhabitants really are.

Marriage for all has finally been available in Vienna since January 1, 2019. And the EuroPride Vienna is just around the corner. We wanted to draw attention to that with the world’s first A.I. marriage – our symbol for a city where every kind of love is possible.

The wedding ceremony was made possible by the Alexa Skill "The Pride Skill", which is officially available in the Amazon Skill Store. In addition to information all around EuroPride, we also had hidden an easter egg: with a special trigger, a dialogue can be started between Siri and Alexa that leads to the symbolic marriage of the two voice assistants.

The Vienna Tourist Board went all out for the wedding stunt: The smart bridals got their own wedding page where we shared exclusive content. They even had their own Facebook and Instagram where you could follow the entire love story – from the first date to the honey moon. Showing Siri and Alexa not only fell in love in this city, but also with this city: at the most iconic hotspots like the Vienna State Opera, the famous Café Sacher and the Giant Ferris Wheel.

+5 MIO DOCUMENTARY VIEWS ACROSS ALL CHANNELS

+37 MIO CONTACTS AFTER REVEAL

RECORD NUMBER OF +1,5 MIO EUROPRIDE VISITORS

SIRI AND ALEXA WEDDINGS IN +20 INTOLERANT COUNTRIES