A blind man is preparing his meal. His seeying-eye dog is lying at his feet. Suddenly, during a few frames, we see how the dog is eating his owner's intestines. The scene changes again, back to the blind man at the kitchen. "A few frames beyond reality. Sitges Film Festival".

We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the festival’s theatre. At the theatre, we welcomed Godzilla with a big poster reading: “Welcome Godzilla”. So we strategically chose Sitges most popular beach and streets to set up our red carpet so it would be impossible to miss. It was eye-catching and intriguing, and when people finally got to the theatre, the surprise was worth the walk.

We managed to generate talk value about this impressive ambient action, and more than €40,000 in media coverage. Godzilla’s 50th anniversary event sold out.The festival’s association with sci-fi and fantasy films grew by 23% compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew by 11%.