Cannes Lions
FILM FESTIVAL
LOLA, Madrid / UPLOAD CINEMA / 2012
Overview
Entries
Credits
Overview
Execution
We went to look for a hikikimori and we invited him to the festival. The Japanese man left his house after being shut in for 3 years.We made a documentary out of it.
Outcome
+40% of people attending to the festival.Hundreds of thousands of views on YouTube.1 hikimori out of his home.
Similar Campaigns
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