Seattle in January is dark, rainy and cold. So, we wanted to use the most ubiquitous symbol associated with this weather umbrellas and use them to get kids excited about the festival. We wanted to find a way to make kids think of the North West Film Forum and the excitement they found at the Children’s Film Festival, whenever they saw a colorful umbrella. This film uses the umbrellas to create a kid’s bicycle and takes a journey through imagination. At a broader level we want to make NWFF a part of their lives, their memories and their nostalgia.