The BIT direct mailer generated over 500 online articles and 100,000 online impressions, and kick started a 2 year immersive campaign that culminated in over 5 million TRON fan searching for Kevin Flynn for over a year and a half. The bits represented a promise to fans that they would get to participate in the world of TRON, and also receive manifestations of that world through participation.The response from getting something so iconic and valuable from the world of Tron through direct mail was overwhelming.