It was used as a "marketing/creative" means to drive traffic to Hard Rock Hotel in Penang. It was hung on the walls of the Hard Rock Cafe, Kuala Lumpur as per how a piece of rock memorabilia would be. The discription on the memorabilia drove the Hard Rock Hotel, Penang message.

Our memorabilia contributed to the overall campaign’s success with The Hard Rock Hotel Penang consistently recording an average occupancy rate of 95% after launch. This is especially important when occupancy rates for neighbouring hotels during that season usually averaged 65%.