Cannes Lions

FINANCIAL PLANNING

KINETIC SINGAPORE, Singapore / CITIGROUP / 2002

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This website was created for Citibank's online Financial Management services as a complete end-to-end module that first allows customers to access a detailed planning service and understand their financial planning needs, before they are introduced to products and measures that would address their needs. Specifically, they are led through a series of steps and recommendations that are designed to help them decide how best to achieve their objectives. The challenge was to create both a flash-based and a non-flash-based site that conforms to very strict and precise corporate guidelines, whilst making it a classy looking online tool that is both modern and intuitive, and that works quickly and easily as a reliable financial tool.

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