Cannes Lions
ETCETERA, Amsterdam / WESTLANDUTRECHT / 2008
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The questionIn November 2007, WestlandUtrecht introduced its Income Supplement Depot. As this is a complex and high-risk product, it is very important that intermediaries advise their clients with the greatest possible clarity and care. The answerThe introduction featured an attractive e-learning tool that included the results as part of the qualification. With greater focus on content, high-quality information transfer and low threshold for participation. The resultsIt was a great success, both in terms of quality and quantity. 1,862 emails were sent to intermediaries with an open ratio of 51%. The number of participants that completed the e-tool: 602, more than 32% (target: 25%).
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