Cannes Lions
MEDIAEDGE:CIA PERU, Lima / WESTERN UNION / 2006
Overview
Entries
Credits
Execution
The message was designed to amuse the recipient and encourage them to send money. This is one of key 'engagement' elements of the campaign, further enhanced by the email photo directly to potential senders. This created affability with the message and a strong empathy with the brand.
Outcome
Remittances' volume increased 25% throughout the campaign. The campaign caused surprise and interest, increasing brand association.
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12 items