American Express collaborated with USTA to deliver breakthrough features to the USTA App.For years, AmEx delivered expert commentator play-by-play through radio earpieces. In 2009, they brought the analog earpieces into the digital age with iPhone technology. Ask The Booth delivered a new interactivity, enabling fans to send messages to the radio commentator booth, as well as to tennis pros. As fans Asked the Booth questions and offered their perspective on live matchplay, commentators and talent responded in real time.An Interactive Map helped visitors navigate the extensive grounds of Flushing Meadows, find the best matches, and check out activities like talent meet-&-greets. This feature reinforced brand association with the event, drove Cardmember awareness of benefits and participation, as well as Prospect awareness and consideration of trial.Through relationships with international tennis pros, AmEx captured video content before and during matches, adding texture beyond standard highlight footage.

The US Open iPhone app had nearly half a million downloads, and was beloved by enthusiasts who gave it a 4.5 star rating on iTunes.It garnered fantastic consumer and expert reviews:“Love it, especially the fantastic access to the US Open Radio.”“This app was indispensable.”“This app shows the future of sports events”“The 2009 U.S. Open iPhone app is the next best thing to being courtside” – C-Net Rated top #5 in best Branded Apps of 2009 – Forbes Magazine